Produce a brand and poster campaign to reduce cases of nutritional rickets in children under the age of 5 in the Blackburn with Darwen area due to lack of sun (Vitamin D).
Using a well known line from a song, a heart warming campaign was created to make the audience aware of the risk of rickets and to promote the use of Vitamin D supplements.
Overwhelmingly positive results from the community. 90% recall of campaign and knowledge of Vitamin D at community event held 6 weeks into campaign.
Won 'Best Low Budget Campaign' and highly commended for 'Most Effective Use of Social Marketing' at the HOW-DO Public Services Communications Awards.