Fancy a Quickie?
Produce a mixed media campaign to Increase the uptake of Chlamydia screenings among under-25s in Derby City and Derbyshire County.
Rather than using scare tactics, as is usually the case, the campaign had a cheeky tone to make it easier for young people to talk about contraception without embarrassment.
The campaign helped increase Chlamydia Screenings by 88% and won both Grand Prix and Most Effective Use of Social Marketing at the HOW-DO Public Services Communications Awards.
