Create a brand, website and workout guide for an online body transformation company that produces personalised workout guides based around you and your goals.

A unique logo was created with the ability to also work well as a stand alone icon appearing on sports apparel. The simplistic style of the icon gives it great potential to become a recognisable brand within the gym., a simple yet effective ecommerce website, was then successfully created on a tight budget along with a workout guide designed to be used on a smartphone with a handy tab system to navigate.